A+ Content is a very effective way to describe your products on Amazon. Attractive and compelling product descriptions, how-to videos, and high-quality images can help you capture buyers’ attention, boost conversions, and improve your brand’s visibility on Amazon. They will enable customers to engage with your products, which will enhance their experiences, drive purchase decisions, and improve brand awareness.
A+ Content is available free to all sellers approved as brand owners under Amazon’s Brand Registry (ABR) program. So, you have every opportunity to add A+ Content to products to pull more buyers to your product pages. However, you need to put in some effort to create this content, which can overwhelm some sellers.
This article highlights the three best practices that can help you create amazing and effective Amazon A+ Content for your products.
A Well Planned Strategy
A+ content involves copy, putting up edited images, and designing the layout – all of which is a time-intensive effort. This effort also requires a lot of planning and attention to detail which you may not be able to do or give. Moreover, A+ content is not a panacea for a product that’s not already selling well. While great content can boost your product’s visibility, it cannot make up for poor product quality or other issues that are hindering sales.
For all these reasons, you must be strategic about creating A+ content. Create content for products where you charge a premium price and have a strong margin. This decision can pull more buyers to your pages and increase your ROI. Also, focus on adding A+ content to products that are already selling well on Amazon. Follow the 80-20 rule: add A+ content to the 20% of your best-selling products that are bringing in 80% of sales or profits.
If you can, add A+ content to unique products that include noteworthy features or deliver striking benefits that you want to highlight to potential buyers. New or complex products that could benefit from elaborate explanations, illustrations, and high-quality descriptions can also benefit from A+ content. In sum, be strategic about your choices and you will see the best results from your effort.
Optimize the Call to Action
You need compelling content and visuals to make your product stand out and urge potential buyers to click the “Buy Now” button. When you start optimizing your CTA, you’ll realize that you need to focus on a specific point you want to communicate to a shopper, whether it’s a feature, USP, or specific benefit. Don’t just capture the photos or videos randomly. Think about what you want to say, and then create content that’s clear, concise, and easy to comprehend.
Also, make sure that the various parts flow smoothly together. A good way to do this is to make your product page a landing page. Select a design so the various sections look good together and can convince a potential buyer to buy your product without delay.
Additionally, keep in mind these crucial things that many sellers overlook. One always creates mobile-optimized A+ Content so buyers can easily view your content without much hassle. Two, use the image crop and scale option in the content creator to resize photos and ensure that they look good on product pages. Finally, add alt-text – a simple sentence describing the image – to every image. This is important for users with issues related to accessibility or low Internet bandwidth.
Plan Before You Execute
Always plan your content strategy before starting with copywriting, photography, or graphic design. When planning, think about what you want customers to see and why. Which products should you highlight and how? With more action words in the copy? High-resolution images from multiple angles? White-labeled comparison charts?
There are many options so choose the one that’s most likely to work for your products and resonate the most with customers. Also, consider how you will design the page to retain the shopper’s attention and encourage action. Short sentences? Bullet points? Sub-headings? Text interspersed with visuals? Plan all these aspects to ensure that you create high-quality content for every product.
Keep brand guidelines in mind when planning and executing the content project. Stick to your brand’s accepted fonts and colors to improve recognition and recall. And be on guard against content errors that can spoil your reputation. Plan to review the content and conduct A/B testing before you publish it.
During the planning stage, research the templates and modules available for A+ content. Every seller gets five free standard modules to create basic A+ content. If you are a professional seller approved as a brand owner, you can also create premium A+ content where you get access to seven modules. To access these modules, go to Seller Central -> Advertising + A+ Content Manager. Always choose modules that complement each other and can help you best showcase your product.
Conclusion
This article shows you three broad best practices that can help you create spectacular and effective Amazon A+ Content for your products. Of course, there are a lot of other guidelines and practices you can follow to optimize your Content and impress buyers.
While we cannot unpack all these ideas here, we would love to share them with you in a 1×1 discussion. To hear these ideas and evaluate how they can benefit your e-commerce brand, contact Team Ergode. We will hold your hand all the way from content planning and creation to upload and optimization. Get in touch to get started.
