The umbrella of the marketplace model covers all small and medium brand owners. This was true with the arrival of marketplaces like Amazon or Walmart as it brought a lot of relief for the brand owners. Some of the biggest sighs of relief were heard from departments like inventory management and online sales. The issues …
How Brand Aggregators are Helping a Brand Bulk Up? Read More »
Walmart is an e-commerce adept. Throughout the years, the e-commerce giant has surprised everyone with its excellent marketing techniques to gain maximum attraction from its prospects. Take its top-notch e-mail marketing, for instance. In the current digital age, where most companies fail to create memorable connections via email, Walmart has excelled at doing so. The …
Is Marketing a Treat for E-Commerce and its Sellers? Read More »
Back in 2006, Amazon Fulfillment by Amazon (FBA) came into existence. The reason it came into existence was that the e-commerce giant decided to expand beyond sales. At that time, Amazon had developed the capability to assist sellers in the last-mile delivery, which led them to create FBA. Amazon Fulfillment turned out to be a …
It all started with a positive shift towards the sales of private labels and buying behavior of a consumer. According to Mckinsey, the sales of private labels have increased by 40%. Some North American label brands have also claimed an increase in the demand for their products. These brands have enjoyed a spike in sales, …
How are Private Labels Benefitted by the Brand Aggregators? Read More »
The correct investment can result in wonders! Our memory is still fresh when we recall Softbank’s intelligent move. In 2000, Softbank’s founder Masayoshi Son invested in the world’s leading e-commerce giant Alibaba. Jack Ma never expected such a large investment of $20M. Masayoshi bought 34% of the stakes in Alibaba. Son made an accurate forecast …
The demand for Google is off the charts. Across the world web, Google has more than 4 billion users, of whom 50 percent are from the United States. With these figures, one cannot imagine the level of influence Google has on its users. Considering the popularity of this search engine, many people read and follow …
Amazon lists more than 353 million products. In this pool full of competitors, every seller wishes for their product to gain maximum search results and sales outcomes. One factor plays a critical role in making a product appear at the top of a user’s search results. A product title is a crucial factor since it …
Nearly 95% of businesses fail drastically for listing their products on marketplaces inaccurately. When a seller lists a product on Amazon or Walmart, there are many factors that influence its success. Those that prevent a product from being successful are disconnection between inventory and active ASIN, incorrect product feeds, and the most vital one – …
Started in 2013, Shyp was geared towards shipping items globally. An individual customer only had to tap on their smartphone to initiate the entire process from pickup to international delivery. The firm saw good growth during its initial months. For its expansion, the management raised $62 million along with a $50 million investment led by …
The arrival of C-19 has changed many aspects of markets. We see a staggering shift in the online market as compared with the offline market. More and more sellers are shifting towards online selling. Not only C-19 but the profitable growth of the e-commerce industry is also a reason why every one out of three …
