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A study found that learning and development (L&D) budgets have increased for 57% of organizations since the pandemic’s outbreak. One reason is that these companies understand that L&D is one of the key enablers of organizational survival and growth. Another is that employees are more likely to stay with companies that offer continuous training. Thoughtfully-designed …

Why Learning and Development Should Be Part of Your Employer Branding Strategy? Read More »

Your employer brand impacts its attractiveness in the employment market. It strengthens your corporate brand, enhances your reputation, and influences customer opinion and purchase decisions. But if you think that an employer brand is an intangible idea without any tangible impact on your revenues, profits, and business ROI – then you’re mistaken. A strong employer …

Why Employer Brand and Business ROI Go Hand-in-hand? Read More »

“Our employees are our most valuable assets.” Many companies repeat these words because they know that an employee keeps the company going, maintains its competitiveness and financial position, and builds relationships with customers. They are the key drivers of corporate and employer brands because their perception of the company can either enhance its brand value …

Here’s Why You Need an Employee Ambassador Program Read More »

Over the past few years, narratives around diversity, equity, and inclusion (DE&I) in the workplace have become louder and more visible. A lot of recent research makes a clear case and proves how everyone can benefit from DE&I initiatives. Diverse companies that actively promote DE&I and have solid strategies and policies enjoy many benefits over …

How DE&I Can Strengthen Your Employer Brand in Amazing Ways? Read More »

The term “tone at the top” is a common term narrating organizational ethics and values. The “top” refers to what a company’s board, CEO, and other C-Suite executives say and do when setting its guiding values, nurturing its ethical climate, and building its corporate culture. Ultimately, the “tone” these senior leaders set determines how the …

Employer Branding and the C-Suite: An Unbreakable Relationship Read More »

An employer brand encompasses multiple ideas, beliefs, and actions that influence how current and future employees view the organization. A strong employer brand is linked to the corporate brand. It also seamlessly connects the company’s values, vision, culture, and policies to present a unified and desirable identity as an employer of choice. Everyone in the …

The Role of Corporate Policies in Creating a Strong Employer Brand Read More »

A few decades ago, large tech companies implemented some ideas to improve talent acquisition and retention. The ideas such as free catered lunches, game rooms, bean bags, and Friday evening happy hour made companies look attractive.  But today, these perks can no longer guarantee employee engagement and strengthen a company’s talent acquisition or employee retention …

How Your Employer Brand Can Boost Talent Acquisition Read More »

Between 2019 and 2020, the e-commerce share of global retail sales increased from 13.6% to 18%. Since cross-border e-commerce activity continues to grow, by 2024, e-commerce is expected to account for 21.8% of retail sales. Moreover, in the U.S. alone, the value of the e-commerce market will increase from $1,408.3 billion in 2021 to $2,323.9 …

Creating a Strong Employer Brand and Emerging as an Employers of Choice Read More »

Within a couple of decades, e-commerce has become a vital element of the international consumer landscape. In 2021, over 27.2% of the world’s 7+ billion people contributed to e-commerce retail sales of over 5 trillion dollars. In the coming years, these numbers are only going to increase as more people spend more time shopping online …

Why Strong Employer Branding is Vital for Growing E-commerce Firms? Read More »

Everyone’s talking about The Great Resignation, an economic trend where a record number of people have left their jobs during the pandemic. Throughout 2021, almost 48 million American workers left their jobs, the highest number on record. According to the U.S. Bureau of Labor Statistics (BLS), job openings outnumbered hires by about 4.5 million in …

Employer Branding: Why We Should Talk About It? Read More »