As an e-commerce seller on Amazon, you want to deliver high-quality experiences to every customer who desires to choose you over your competitors. But it’s not easy to achieve these goals, considering that you compete with about 6.3 million other sellers. Fortunately, it’s not impossible either. You can attract more customers, boost conversions and sales, …
A Peek into Premium A+ Content for Your Product Pages Read More »
Shipping is crucial to your e-commerce brand’s success. If you get it right, you can attract and retain more customers, reduce cart abandonment rates, increase revenues, boost brand value, and get an edge over your competitors. Many shipping options are available for e-commerce businesses. So how do you select the best option for your brand …
The Key Factors that Affect E-commerce Shipping Costs and Shipping Options Read More »
Worldwide, more and more consumers are turning to e-commerce to satisfy their shopping needs. According to one December 2020 survey, a majority of US consumers want products that improve their day-to-day lives. They also want e-commerce companies to listen to their feedback and make them feel valued. But all of these demands are secondary compared …
How Technology Enables E-commerce Firms to Optimize Last Mile Delivery? Read More »
A+ Content is a very effective way to describe your products on Amazon. Attractive and compelling product descriptions, how-to videos, and high-quality images can help you capture buyers’ attention, boost conversions, and improve your brand’s visibility on Amazon. They will enable customers to engage with your products, which will enhance their experiences, drive purchase decisions, …
Best Practices to Create High-quality A+ Content Read More »
Every e-commerce company seeks a sustainable competitive advantage in its marketplace. Quality products, personalized service, multiple payment options, and memorable experiences are all great ways to achieve and maintain this advantage. But there is another source of advantage that many e-commerce firms are either unaware of or unwilling to exploit: logistics. Logistics can empower your …
How E-commerce Firms can Achieve a Competitive Advantage with Logistics? Read More »
To expand, e-commerce companies aim to go beyond their backyards. But stepping into a new market is easier said than done. Quality products, a robust operating model, and a talented team are not enough to ensure a successful expansion. Setting up a shop in a new market also requires market research, involving user surveys, focus …
In this series, we are exploring the two biggest challenges that make e-commerce brands apprehensive about expanding their presence and growing their operational footprint. Part 1 of this series looked deeply into the very first challenge SMBs face i.e. inadequate capital. Today, we are addressing another elephant in the room – inadequate market understanding. This discussion …
Going Beyond the Home Base: Why E-commerce Brands Hesitate to Expand? Read More »
As the world’s largest e-commerce marketplace, Amazon sells millions of products. Each product is organized and identified by a ten-digit alphanumeric code called the Amazon Standard Identification Number (ASIN). But customers don’t care about your product’s ASIN and by itself, the ASIN cannot capture their minds and hearts. So what can? A+ Content! Amazon …
A+ Content: Why Your E-Commerce Brand Should Create It Read More »
Over the years, the quote by Bill Gates “content is king” has become a mantra in the business landscape. Today, all kinds of businesses acknowledge the importance of great content – to generate more leads, acquire and retain customers, build a strong reputation, and increase brand awareness and recall. According to Hubspot’s Inbound Marketing Trends …
How High-quality Content Can Make an E-commerce Business? Read More »
Which brand name comes to your mind after reading this statement? “Our vision is to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” It’s easy to recognize that the brand is Amazon because it has strongly positioned itself …
Brand Positioning Strategies for E-commerce Firms Stepping Into a New Market Read More »
