Welcome back to the future! In the first blog, we explored how consumer behaviors are shaping customer service in e-commerce and will continue to do so over the next few decades. This blog will look into another perspective of how e-commerce brands will leverage next-gen customer service tools to enhance customer satisfaction and customer experiences …
You are an e-commerce business operating in Canada. Now you plan to expand into a new marketplace. But which marketplace is likely to be your best bet? How do you decide? The simple answer: do your research! This blog explains why research is vital before entering a new marketplace. It will also show you how …
E-commerce companies looking to enter new geography often make one crucial mistake. They try to please all potential customers in that geography. But in chasing a please all strategy, they end up pleasing none. If you are planning to expand your e-commerce operations beyond your backyard, you should conduct thorough audience research. Here’s why. Putting …
How Can You Know Your Audience Before Entering a New E-commerce Market? Read More »
Over the last decade, globally the e-commerce industry has witnessed explosive growth. The innovative e-commerce brands have multiple opportunities to build direct relationships with customers and capture a large chunk of the online market. One way to achieve these goals is by expanding their operations beyond their backyards. Yet, many e-commerce companies hesitate to jump …
Going Beyond the Home Base: Why E-commerce Brands Hesitate to Expand? Read More »
Order cancellations could happen from the desk of the seller or even a buyer. In the event of cancellations, marketplaces accept a very small percentage of them. However, if your brand gets cancellation hits more than a marketplace’s cancellation threshold, then your brand’s account health, seller rating, and sales and profits may dent. The good …
How Cancellation Rate Affect Your Brand Account Health Read More »
World-class e-commerce marketplaces such as Amazon, Walmart, and others set certain performance standards and policies. To retain the sales privileges and not get suspended on those platforms, you must maintain your account health by complying with the standards and policies. You must guard against three key risks to your account health that could result in …
Several popular e-commerce marketplaces such as Amazon impose certain requirements on their third-party sellers. To make sales on these platforms, you must abide by these rules, guidelines, performance targets, and policies. You must also maintain your “Account Health” over a certain threshold. Looking after your account health is important because it will help you gain …
E-commerce Brand’s Account Health and its Optimization Read More »
High customer retention is directly associated with repeat purchases, higher-order value (AOV), brand loyalty, and higher customer lifetime value (CLV). If you have managed to retain more customers, then you must have satisfied them with your offerings and held them back from leaving you in favor of your competitors. Yet, only 18% of companies focus …
How A Brand’s Sales Force Can Increase Customer Retention Read More »
“Relationship selling” is one of the newest buzzwords in e-commerce that revolves around the idea of building meaningful customer relationships and closing more sales. Once a brand starts focusing on one-on-one interactions with the buyers, it ends up closing more sales. Under this method, the sales, marketing, and customer success teams prioritize the brand’s connection …
Leveraging Relationship Selling for Maximum Sales Conversions Read More »
In e-commerce, the sales mechanism of a brand influences conversions, sales, and profits. This mechanism is buyer-focused and pivots on customer communications and relationship building. It also shows how customers can benefit from the brand. If your e-commerce brand already has its sales mechanisms in place, good going! But if you want to take your …
How Do Brands Put their Sales Mechanism to Work? Read More »
