The success of any e-commerce brand depends on the strength and capabilities of its two functions – sales and marketing. By reinforcing the solutions a brand has to offer and by building meaningful relationships with potential and existing customers, the salesforce of a company converts leads into profitable customers and one-time buyers into loyal brand …
Why Your E-commerce Brand Should Align its Sales and Marketing Read More »
Today’s customers don’t just care about product price or features. They mainly lookout for service quality, for its significant impact on an e-commerce brand’s competitiveness, reputation, and value. In the long term, it can make or break the brand’s image. Service quality is a qualitative measure of how well a brand’s service matches customers’ expectations. …
A Good Service Quality Scores for an E-commerce Brand Read More »
Customer service professionals in e-commerce and other sectors know what they’re up against – demanding customers who want to be treated as unique individuals and have their hopes, dreams, needs, and challenges. These customers want to be recognized and acknowledged. They also want to be served quickly via personalized interactions with friendly and knowledgeable customer …
Back to the Future: How Consumer Behavior Will Change the E-commerce Customer Service? Read More »
Artificial Intelligence (AI) seems to be everywhere – in agriculture, manufacturing, financial services, healthcare, retail, and social media. And now AI tools and models are also finding their way into e-commerce, particularly in customer service (CS) and customer experience (CX). With its foremost undeniable role in ensuring flawless 24/7 connectivity, AI is proving to be …
The Impact of Artificial Intelligence on E-commerce Customer Service Read More »
In the “olden” days, most customer service departments had a simple and uncomplicated role of handling customers’ queries and complaints via email or over the phone. They did not have access to “instant” communication on their preferred channel or at their preferred time. And yet, many businesses managed to hold on to their customers and …
How Customer Service Can Boost Customer Retention for Your E-commerce Brand? Read More »
Consider a case where a customer reaches out to a brand’s customer service center, complaining about an unusual activity on the credit card. Instead of assisting the customer with the fraudulent activity of $350 dollar stolen, the customer service representative denies helping. Instead, the representative blames the customer for not acting maturely. After such disappointing …
How Great Customer Service Can Enhance Your E-commerce Brand’s Value? Read More »
In 2022, retail global e-commerce sales climbed to a staggering $5.5 trillion – a greater than 4X jump from $1.3 trillion just 8 years ago. One of the key drivers of this growth is the pandemic-fueled shift to digital shopping. Another is the increasingly visible presence of e-commerce brand aggregators like Ergode. In the previous …
How E-commerce Aggregators Leverage the Power of Advertising for their Brands Read More »
The Meta man, Mark Zuckerberg, is an ardent believer of referrals and its power. The recent statistics prove that Zuckerberg is right! Referral leads have a 16% higher lifetime value and a 30% higher conversion rate than leads generated from other marketing channels. Also, referral marketing accounts for 13% of consumer sales and drives $6 …
Referral Marketing’s Take On the E-commerce Brands Read More »
Spray and pray marketing is one of the ancient forms of marketing where e-commerce companies send a generic message to all its prospective customers and wait for a few of them to act on it (e.g., “Buy Now”). Here’s the kicker – it does not work. Today’s consumer wants personalized content that resonates with their …
Personalized Online Marketing for Your E-commerce Brand Read More »
The great American economist Milton Friedman once said that the “sole purpose of a business is to generate profits.” Over the years, many have disagreed with Friedman, saying that making money is the goal of a business, not its purpose. Regardless of which side of the debate you stand on, you know that your e-commerce …
Powerful Strategies and Tools to Boost E-commerce Sales Read More »
