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In recent years, the e-commerce industry has witnessed unprecedented growth. From 2019 to 2021, the number of digital buyers has shot up from 1.92 billion to 2.14 billion. Several factors including COVID-19 and online shopping events such as Black Friday and Cyber Monday are the reasons behind this spurred demand for online shopping. Clearly, e-tailers …

Proven Strategies to Differentiate Your E-commerce Brand from Competitors Read More »

Many e-commerce brands are adopting the dropshipping order fulfillment model – and for a good reason. With this method, they don’t have to stock inventory to fulfill incoming orders. Instead, they can purchase the stock as required from a third-party wholesaler or manufacturer. Dropshipping enables e-commerce brands to avoid one of the biggest challenges in …

Beware of The Daemon of Dropshipping Read More »

E-commerce brands rely on the power of the Internet to reach their target audience, promote their offerings, and meet their lead generation, conversion, and sales targets. And in this digital space, landing pages play a crucial role. A visually appealing landing page functions as a digital storefront. It can grab a user’s attention and encourage …

How to Create Conversion-optimized Landing Pages for E-commerce Brands Read More »

In 2021, there were 2.14 billion buyers, and your e-commerce company probably could be the one catering to a majority of the chunk. However, just because you can sell to these buyers doesn’t mean you should. One crucial reason is that modern-day buyers expect personalized purchase experiences tailored to their specific needs and pain points. …

How E-commerce Firms Can Identify Their Ideal Buyers through Buyer Personas Read More »

E-commerce brands that do well have a strong supply chain network and a robust vendor ecosystem. The vendors enable these e-commerce companies to optimize inventory, meet target customers’ demands, fulfill orders on time, and achieve revenue and profit goals. Clearly, the vendors lie at the heart of the e-commerce industry, and that’s why, with every …

21st Century Vendor Management Strategies for Smart E-commerce Brands Read More »

MarTech – an amalgamation of marketing and technology – refers to tools and technologies to automate repetitive and time-consuming tasks, plan and execute marketing campaigns, and better engage with customers. MarTech tools and platforms operate in a broad range of areas including customer segmentation and targeting, customer communications strategy, and insight generation from vast quantities …

How E-commerce Brand Aggregators Leverage MarTech to Create Success Stories Read More »

Increasingly, brand aggregators are becoming a pivotal part of the e-commerce industry. Market-aware, technology-powered aggregators like Ergode help e-commerce sellers notch up their game on several levels. They do this by leveraging and creating new opportunities to enter new markets, streamline supply chains, and boost revenues and profits. Another thing that brand aggregators do very …

How Brand Aggregators Successfully Launch New Products and Product Lines Read More »

Every profit-driven brand aggregator aims to expand its customer base, increase its operational footprint, and boost sales, revenues, and profits. For this, two growth paths are available, one of which is organic or internal growth. Organic focuses on increasing sales and expanding operations over time. It generally results in slow and steady growth achieved by …

How E-commerce Brand Acquisitions Help Fill Demand-Supply Gaps in the Market Read More »

Over the past few years, brand aggregators have been expanding their presence and influence in the booming e-commerce space. They are perpetually acquiring and consolidating smaller e-commerce D2C firms, and at present, 87% of them are already acquired by February 2022. Aggregators are reaping the benefits of increasing investor appetite by raising billions of dollars …

E-commerce Brand Aggregators Can Maximize Inventory Levels and Profitability Read More »

E-commerce entrepreneurs are a hardy breed. They operate in an increasingly competitive sector where they constantly think about how to better manage their inventory, streamline the supply chain, improve product quality, and deliver great customer experiences. If you are an entrepreneur, then you know the drill!  To keep your business thriving, you make dozens of …

The Best Time to Sell Your E-commerce Brand Read More »